Instinct and Reason Pty Ltd
ABN 17 101 283 845company
SydneyNSW2010Major Cities of AustraliaSEIFA Decile 8
ProcurementJusticeDonationsCharityFoundationEvidenceATO2 of 7 systems
Power Score
5.0
2 systems
Total Dollar Flow
$7.2M
All sources
Contracts
$4.4M
20 contracts
Justice Funding
$136K
1 programs
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Revolving Door — 2 Influence Vectors
This entity operates across multiple influence channels simultaneously. Score: 9.0
Govt Contractor — $7.1M across 26 buyersReceives Funding — $136K
Power Profile
Procurement
$7.1M
26 govt buyers
Justice Funding
$136K
Relationships
30
Connected entities
NSW Jurisdiction Context
Youth justice outcomes for NSW — how this entity’s operating environment is performing.
Detention rate
3.6/10K
Indigenous overrep.
22x
Cost/day (detention)
$3,200
Avg daily detained
200
↑NSW Indigenous detention rate +45% over 4 years
↑NSW nightly detention population +23% over 3 years
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Government Funding
| Program | Total | Grants | Period |
|---|---|---|---|
| Market Research | $136K | 1 | 2025-26 – 2025-26 |
Federal Contracts59 of 74 MMR-applicable ($5.4M)
| Title | Value | Buyer | Period |
|---|---|---|---|
| D327033945 | $930K | Services Australia | 2021-09-22 – 2022-12-30 |
| D415041251 | $400K | Services Australia | 2025-06-23 – 2026-06-29 |
| D190017931 | $329K | Services Australia | 2016-03-29 – 2016-06-29 |
| CONTRACTS-007314-0 | $275K | Department of Industry, Science and Resources | 2012-06-20 – 2015-10-29 |
| 23443 | $260K | Department of Agriculture | 2016-06-16 – 2016-12-30 |
| Provision for Research Services for Northern Territory Marketing Survey for a Period of 12 Months | $223K | NT Tourism NT - Marketing and Communications | 2016-06-06 |
| D327029425 | $200K | Services Australia | 2019-09-08 – 2019-12-19 |
| Darwin - Provision of Research Services for Northern Territory Market Tracking Survey for a Period of 12 Months | $174K | NT Tourism NT - Marketing Communications | 2013-04-03 |
| 2024 LLS Customer Satisfaction Survey | $165K | Department of Regional NSW | 2024-08-24 – 2025-03-23 |
| 2024 LLS Customer Satisfaction Survey | $165K | Department of Regional NSW | 2024-08-24 – 2025-03-23 |
| Darwin - Provision of Research Services for Northern Territory Marketing Survey for a Period of 12 Months | $148K | NT Department of Tourism, Sport and Culture - Tourism and Events | 2020-05-13 |
| D190020194 | $145K | Services Australia | 2016-11-13 – 2017-06-29 |
| REF10555 | $136K | Department of Climate Change, Energy, the Environment and Water | 2025-11-30 – 2026-07-30 |
| CD011564 | $136K | Department of the Prime Minister and Cabinet | 2023-03-13 – 2023-06-29 |
| D415036595 | $135K | Services Australia | 2023-03-23 – 2023-12-30 |
| D190011339 | $132K | Services Australia | 2014-03-11 – 2014-06-29 |
| D190022907 | $110K | Services Australia | 2017-08-03 – 2018-06-29 |
| TGA2012-549 | $109K | Department of Health and Aged Care - Therapeutic Goods Administration | 2013-02-20 – 2013-12-19 |
| CNA001735/2 | $100K | Department of Veterans' Affairs | 2015-03-03 – 2015-06-29 |
| CNA001735/2 | $100K | Department of Veterans' Affairs | 2015-03-03 – 2015-06-29 |