Understanding the impact of nature imagery on healthy food choices. This project aims to use an interdisciplinary approach to further the understanding of factors influencing food choice in digital en

Description

Understanding the impact of nature imagery on healthy food choices. This project aims to use an interdisciplinary approach to further the understanding of factors influencing food choice in digital environments. There has been a gradual shift in consumer food choice environments from in-person to digital settings, including smartphone apps and online websites. This project expects to generate new knowledge on how background images used in digital interfaces could be exploited to promote healthy food choice. This can provide important benefits to the Australian society by informing guidelines and policies for the design of digital food choice environments (e.g., online grocery shops, food delivery apps, school canteen ordering systems) and digital marketing and retail strategies.. Scheme: Discovery Projects. Field: 1111 - Nutrition and Dietetics. Lead: A/Prof Tamara Bucher