Protecting young people from novel gambling marketing strategies. This project aims to understand the broad range of gambling marketing strategies that young people are exposed to and influenced by, b

Description

Protecting young people from novel gambling marketing strategies. This project aims to understand the broad range of gambling marketing strategies that young people are exposed to and influenced by, beyond televised advertising. This project expects to document how the gambling industry and their allies frame gambling using novel marketing strategies to shape gambling attitudes and resist regulatory reform. Outcomes include new insights about how young people (16-24 years) interpret novel forms of gambling marketing, new frameworks to map and monitor gambling marketing strategies, and youth informed policy recommendations. These youth informed policies are expected to benefit young people (and the broader community) by protecting them from future social, financial and health harms.. Scheme: ARC Future Fellowships. Field: 4206 - Public Health. Lead: Dr Hannah Pitt