Mitigating the dark side of AI-powered virtual influencers. This project aims to investigate effective strategies to mitigate the impact of AI-generated influencers on young consumers' body image diss

Griffith University — Discovery Projects

Amount

Up to $394,310

Closes

Thursday 26 October 2028

Status

unknown

Type

open opportunity

Apply Now →

Description

Mitigating the dark side of AI-powered virtual influencers. This project aims to investigate effective strategies to mitigate the impact of AI-generated influencers on young consumers' body image dissatisfaction and self-esteem. This project expects to uncover novel insights about form realism and behavioural realism of virtual influencers by utilising innovative mixed methods including in-depth interviews, a survey, and online simulations. Expected outcomes include identifying inherent risks with generative AI-powered virtual influencers and exploring intervention mechanisms to enhance inclusivity and diversity in online environment. This should provide significant benefits, such as understanding and refining strategies for using AI and influencer marketing and informing relevant policies.. Scheme: Discovery Projects. Field: 3506 - Marketing. Lead: A/Prof Sara Thaichon