Artificial Intelligence and Digital Marketing of Breast-Milk Substitutes. This project aims to examine how Australian infant formula companies are marketing breast-milk substitutes through digital me

Description

Artificial Intelligence and Digital Marketing of Breast-Milk Substitutes. This project aims to examine how Australian infant formula companies are marketing breast-milk substitutes through digital media to Indigenous and non-Indigenous Australian women and women living in Vietnam, where Australian formula companies' increasingly market and sell their products. This project expects to generate new insights into how formula companies are contravening national and international regulations and how novel Artificial Intelligence methods can be leveraged for ongoing accountability. Expected outcomes include new knowledge and infrastructure to support timely government decisions related to the digital marketing of breast-milk substitutes. Key benefits include better protection of breast-feeding in Australia and in Asia.. Scheme: Discovery Projects. Field: 4407 - Policy and Administration. Lead: Prof Kathryn Backholer