Advancing Indigenous social marketing process and practices. Youth sexual violence and abuse (YSVA) affects urban, regional and remote communities, with Indigenous youth disproportionately impacted. T

Description

Advancing Indigenous social marketing process and practices. Youth sexual violence and abuse (YSVA) affects urban, regional and remote communities, with Indigenous youth disproportionately impacted. This project aims to reduce YSVA rates in Indigenous populations, focusing on local needs and promoting shared responsibility and awareness. With a national child sexual abuse rate of 28.5%, the project addresses lifelong impacts. Anticipated outcomes involve three pilot studies, implementing bystander programs, fostering safe relationships and social connections, and developing an Indigenous theory. Aligned with Queensland's YSVA Steering Committee report, benefits will include creating positive change within communities like Jagera, Giabal, and Jarowair, contributing to a reduction in YSVA.. Scheme: Discovery Indigenous. Field: 3506 - Marketing. Lead: Dr Jessica Harris