Eating with our eyes: How does vision affect food decisions? Poor dietary choices have contributed to a health epidemic in the developed world. Vision plays a significant role in food decisions. This

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Eating with our eyes: How does vision affect food decisions? Poor dietary choices have contributed to a health epidemic in the developed world. Vision plays a significant role in food decisions. This project goes beyond traditional approaches by investigating vision’s active role in food decisions. Utilizing behavioral and brain imaging studies, we will examine how visual processing influences food choices and how plasticity in the visual system shapes our perception of food. Led by a team with expertise in human vision, brain imaging, consumer decision-making, and clinical eating disorders, this research will advance our understanding of vision’s role in food choices while creating opportunities to develop strategies that encourage healthier eating habits.. Scheme: Discovery Projects. Field: 5204 - Cognitive and Computational Psychology. Lead: Prof Thomas Carlson